Marketing Associate

• Support the marketing team in developing and implementing innovative marketing strategies that will help strengthen our brand, communicate business solutions and drive sales.
• Develop and assist content creation for website copy, press releases, blog posts, social media platforms and video production.
• Assist in activating impactful marketing campaigns from conception through execution and evaluation.
• Support the marketing team to monitor and analyze campaigns performance metrics to measure effectiveness and recommend data-driven recommendations.
• Organize and collaborate with internal stakeholders to execute creative internal communications campaigns.

• Create compelling and engaging content for various marketing channels, including website, social media, email campaigns, and print materials.
• Collaborating closely with different teams to conceptualize and develop captivating visual content aligned with our brand identity and messaging.
• Ensure all content is on-brand, error-free, and optimized for search engines and user engagement.
• Managing content production processes, including video shoots, scheduling, and coordination of team members.
• Assisting in the creation of visually appealing graphics, infographics, and other multimedia elements to support various marketing initiatives.

• Support PR efforts by drafting press releases, media pitches, and other PR materials.
• Monitor media coverage and track PR performance metrics.
• Assist in the development and execution of advertising campaigns across digital and traditional channels.
• Collaborate with creative and media teams to produce high-quality ad creative and assets.

• Assist in developing and implementing SEO strategies to improve website visibility and search engine rankings.
• Ability to conduct keyword research, optimize website content, and monitor SEO performance metrics.
• Technical understanding of SEO tools and software to implement UTM tracking, and more.

• An understanding of B2B marketing principles, communications tenants, and relationship of marketing with cross-functional teams.
• Communication. At its core, marketing is about communicating to an audience, so communication is a top skill to have for this role.
• Passion for creativity and storytelling, with a keen eye for detail to create engaging written and video content for different platforms (social media, website, presentations).
• Has experience with creating presentation decks with PPT and Canva.
• Has a flair of exploring new technologies and software for marketing automation.
• Proficiency in any of the following marketing tools; Google Analytics, Wix, Typeform, Email marketing platforms.
• An added advantage is having experience using any Zoho platform, Zoho CRM, Zoho Social.
• Proven success in supporting the success of marketing campaigns and can communicate impact to business goals.

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