Business Development Manager Job at Placid Health Limited
Placid Health Limited
- Nigeria
- ₦ 400,000-650,000 per month
- Permanent
- Full-time
Job Location: Lagos (Hybrid, Occasional company-paid travel)
Employment Type: Full-timeJob Summary
- We are seeking an experienced, dynamic, and results-driven Business Development Manager (BDM) to lead and manage all aspects of business growth at Placid Health.
- The ideal candidate will have a solid background in Business Administration, Marketing, SEO and Digital Marketing, with a passion for health innovation and a strong ability to identify and pursue new opportunities, MBA is also preferred
- This role involves strategic planning, partnership building (especially B2B, HMO, and NGO sectors), team coordination, and marketing leadership to drive lead generation, brand visibility, and revenue growth.
Strategic Business Development & Management:
- Develop, implement, and manage strategic business plans to scale Placid Health’s digital and offline presence.
- Identify, pitch, and secure new partnership opportunities with HMOs, corporate organizations, and NGOs.
- Oversee the growth and performance of new and existing service offerings, including digital therapy and medication management.
- Lead the execution of digital marketing campaigns (Google Ads, Meta, SEO, Email marketing, LinkedIn).
- Analyze digital performance data and adjust strategies for maximum ROI and lead conversion.
- Coordinate brand awareness campaigns across social platforms tailored to various audience segments (Gen Z, Millennials, Adults, etc.).
- Develop tailored pitches and engagement plans for targeted B2B clients.
- Maintain strong, long-term client and partner relationships through follow-ups, meetings, and customized services.
- Represent Placid Health at events, corporate wellness programs, and business forums.
- Work with the internal marketing, social media, clinical, and operations teams to align business goals with service delivery.
- Supervise junior outreach staff or interns and provide mentorship and performance feedback.
- Coordinate with external consultants (e.g., Design agencies) and extract learning to strengthen the internal team.
- All other duties as assigned.
- Prepare monthly, quarterly, and annual reports on business performance.
- Develop business proposals, pricing models, and financial projections to support growth decisions.
- Stay up to date with industry trends, market conditions, and competitor analysis.
- Master's Degree Required (MBA is preferred).
- Minimum of 3 years of experience in business development or marketing, preferably in the health tech or service industry.
- Proven experience in digital marketing tools and platforms (e.g., Google Ads, Meta Business Suite, HubSpot, Mailchimp, SEO tools).
- Strong B2B networking and negotiation skills.
- Exceptional communication, presentation, and interpersonal skills.
- Strategic thinker with hands-on execution ability.
- Highly self-motivated and able to thrive in a startup or fast-paced environment.
- SEM/SEO knowledge required.
- Must live in Lagos or be willing to move to Lagos
- Experience working with HMOs, corporate clients, or healthcare stakeholders.
- Familiarity with CRM software and digital analytics tools.
- Passion for mental health and wellness innovation.
- N400,000 – N650,000 / Month.
- Performance-based bonuses and partnership incentives apply.
Interested and qualified candidates should send their CV and Cover Letter to: "HR - Dami Bello" at using the Job Position as the subject of the email.
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