CRM Copy Writer Job at Moniepoint

• As a CRM Copywriter, you will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users.
• You will collaborate closely with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms.
• This role will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty.

• Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
• Craft transactional and automated messages that enhance the user experience.
• Tailor messaging for different customer personas and user segments.
• Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
• Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
• Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
• Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
• Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
• Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
• Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
• Provide copy direction for visual assets in CRM campaigns.

• 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
• Growing portfolio showcasing email, SMS, and in-app messaging copy.
• Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
• Proficiency in CRM platforms
• Ability to balance creativity with core information to drive messaging effectiveness.
• Experience working in fintech, banking, or financial services will be considered a plus
• Familiarity with SEO best practices for email content is an advantage

• Creative & Strategic Thinker – Can craft engaging messaging that resonates with users.
• Insights-Driven Mindset – Uses results to refine copy and improve performance.
• Attention to Detail – Ensures CRM messages are clear, concise, and error-free.
• Collaboration & Adaptability – Works effectively across teams.
• Time Management & Multitasking – Can handle multiple campaigns and deadlines efficiently.

• We put our people first and prioritize the well-being of every team member.
• We’ve built a company where all opinions carry weight and where all voices are heard.
• We value and respect each other and always look out for one another. Above all, we are human.

• We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.

• You’ll receive an attractive salary, pension, health insurance,annual bonus, plus other benefits.

• A preliminary phone call with a Recruiter
• A technical interview with the Head of Creative Marketing
• A business case assignment
• A business case presentation to the Head of Brand and the Head of Creative Marketing
• Moniepoint is an equal opportunity employer.
• We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.

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