Digital Ads Manager

eRecruiter Nigeria

  • Lagos, Lagos State
  • Permanent
  • Full-time
  • 2 months ago
Job Description:Our client is a leading digital marketing company in Lagos.Responsibilities:Develop comprehensive advertising campaign strategies aligned with client objectives, target audience, and budget parameters.- Plan, launch, and monitor digital ad campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others.- Manage advertising budgets effectively, optimizing spend to maximize ROI and achieve campaign objectives.- Collaborate with creative teams to develop engaging ad creatives, including copywriting, design, and multimedia content.- Utilize audience segmentation and targeting techniques to reach the right audience with relevant messaging.- Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for optimization.- Conduct A/B tests to optimize ad creative, messaging, targeting, and bidding strategies for continuous improvement.- Serve as the primary point of contact for clients, providing regular updates, performance reports, and strategic recommendations.- Stay abreast of industry trends, best practices, and emerging technologies in digital advertising to ensure campaigns remain innovative and competitive.- Work closely with cross-functional teams, including account managers, creative teams, and data analysts, to ensure seamless campaign execution and alignment with client goals.Requirements:- 3 or more years of experience in digital advertising, with a track record of managing successful campaigns across various platforms.- In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc. as well other ad buying platforms like Eskimi and Opera- Strong analytical skills, with the ability to interpret campaign data, identify trends, and make data-driven decisions to optimize performance.- Excellent communication and presentation skills, with the ability to convey complex concepts and insights to clients and internal stakeholders.- Proficiency in ad management tools and platforms, such as Google Analytics, Google Tag Manager, Facebook Business Manager, etc.- Strategic thinking and problem-solving abilities, with a focus on delivering
measurable results and driving business growth.- Detail-oriented approach with strong organizational and project management skills.- Bachelor degree in Marketing, Advertising, Business Administration, or a related field.

eRecruiter Nigeria