Marketing Manager

• Develop and execute a comprehensive marketing plan in alignment with AMCE's goals, focusing on patient acquisition, retention, and service line growth.
• Identify target audiences and create strategies tailored to individuals' health needs, demographics, and competitive positioning.
• Analyze market trends and competitor activities to refine marketing efforts.
• Create targeted marketing strategies/campaigns for specific services and specialties.

• Conduct market research to identify healthcare trends, patient needs, and demographic shifts.
• Analyze marketing metrics to assess campaign performance and make data-driven adjustments.
• Prepare regular reports on marketing effectiveness, ROI, and patient demographics for AMCE's board management.

• Collaborate with clinical departments to design marketing campaigns that highlight specific service lines, specialities, and healthcare programs and offerings.
• Oversee the creation of promotional content including brochures, newsletters and advertisements.
• Develop strategies to improve patient loyalty and encourage return visits.
• Implement patient feedback mechanisms to improve service offerings and enhance patient satisfaction.
• Develop patient communication programs to improve patient satisfaction and loyalty
• Create educational content to inform patients and the community about AMCE's services and programs

• Organize community events, health screenings, and wellness programs to promote the hospital and engage local populations.
• Establish partnerships with strategic partners, stakeholders, and local and international businesses to build awareness of AMCE's services and promote health education.
• Represent AMCE at community events, fostering positive relationships with key stakeholders and partners.

• Lead digital marketing efforts, including website management, SEO, email campaigns, social media, and online advertising.
• Develop messaging that conveys AMCE's mission, core values, and unique patient care experience.
• Oversee content creation for patient education, service promotions, and community outreach, ensuring it is informative, accurate, and engaging.
• Manage and optimize digital and traditional campaigns to maximize reach and engagement while staying within budget.
• Ensure consistent branding across all marketing materials and communication channels

• Develop and manage the marketing budget, ensuring efficient allocation of resources across campaigns and other marketing initiatives.
• Monitor expenses and seek cost-effective solutions for achieving marketing goals.

• Supervise marketing team members, providing mentorship and professional development.
• Collaborate with cross-functional teams, including clinical, administrative, and operations departments, to identify marketing opportunities and align on goals to deliver unified messaging.
• Coordinate with external agencies for support and execution of AMCE's marketing initiatives.

• Bachelor's degree in Marketing, Business Administration, Mass Communications, or a related field.
• A master's degree/MBA is an added advantage
• Certifications in marketing or communications and membership of professional bodies such as the Nigeria Institute of Public Relations (NIPR) are an added advantage.
• Minimum of 5 years of experience in digital marketing, brand management, public relations etc.
• Experience in a healthcare or similar regulated industry will be an added advantage.
• Proven experience in innovation and time-to-market initiatives and campaigns
• Experience in managing or leading a team with a demonstrated ability to mentor and develop team members.

Deloitte