Growth Associate

• Develop and manage daily content calendars for platforms like Instagram, LinkedIn, Facebook and X, to engage with potential customers and build brand awareness.

• Create and schedule engaging posts that reflect the brand’s aesthetic and voice.

• Monitor engagement metrics and community feedback (web traffic, rankings, etc) to optimize performance.

• Managing and optimizing the company's website, ensuring that it is user-friendly, visually appealing, and optimized for search engines.

• Creating and distributing engaging content, such as blog posts, infographics, and videos, to educate and entertain potential customers.

• Write copy for blogs, email campaigns, and social media aligned with brand tone.

• Support case study creation, project showcases, and client success stories.

• Schedule and Organize Picture taking and video recordings for individual projects which will be used as marketing materials for the company.

• Scheduling pre-calls and brief taking sessions with prospective clients.

• Maintain a consistent brand voice and visual identity across all touchpoints.

• Assist in developing pitch decks, marketing collaterals, and press kits.

• Support internal brand initiatives and event marketing.

• Organizing and attending corporate events to represent the company by answering questions, giving presentations, and networking with other attendees.

• Exhibiting at events as well as scheduling speaking opportunities on behalf of the client

• Assist in planning and executing paid ad campaigns (Meta, Google, etc.)

• Track and report on campaign KPIs including CTR, conversions, and engagement rates.

• Conduct market and competitor and trend analysis to inform digital strategy.

• Help launch and monitor multi-channel marketing campaigns.

• Collaborate on influencer partnerships and PR outreach.

• Coordinate timelines, creatives, and assets across internal and external teams.

• Minimum of 3 years of experience in marketing, growth, and digital content.

• Bachelor’s degree in Architecture, Public Relations, Digital Marketing, or related discipline.

• Experience with SEO/SEM, analytics tools (Google Analytics, Hotjar), or CRM systems.

• Background in the interior design, architecture, or luxury lifestyle industry is highly preferred.

• Highly creative and have experience in identifying target audiences and devising digital campaigns that engage and convert.

• Ability to optimize landing pages and user funnels.

• Strong understanding of social media platforms and content trends.

• Excellent writing, editing, and visual storytelling skills.

• Ability to clearly communicate articulately in front of a camera (comfortable with camera appearances).

• Proficiency in design tools (e.g., Canva, Adobe Creative Suite, Figma is a plus).

• Familiarity with digital marketing platforms (e.g., Meta Ads Manager, Google Ads, Mailchimp).

• Ability to see exciting marketing possibilities in new technologies and emerging trends and leverage on them.

• Knowledgeable of A/B testing.

• Highly organized, detail-oriented, and comfortable working in a fast-paced environment.

• Passion for design, branding, and lifestyle-driven storytelling.

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