Head of Marketing
Termii
- Lagos, Lagos State
- Permanent
- Full-time
Work structure: Hybrid
Salary range: N16,000,000 – N18,000,000 (Annual)
We are seeking an experienced Head of Marketing to lead Termii's global marketing strategy, elevate our brand presence, and drive measurable business growth. This role will be pivotal in positioning Termii as a market leader, generating high-quality leads, and supporting our expansion into new markets. The ideal candidate is a strategic thinker, data-driven decision-maker, and a hands-on leader who thrives at the intersection of brand storytelling and revenue generation.
Key Responsibilities
Brand Leadership:
Develop and execute a bold, differentiated brand strategy that positions Termii as the top CPaaS partner in Africa and beyond.
Oversee all external communications, PR, and thought leadership initiatives to boost visibility in target markets.
Growth & Demand Generation:
Partner closely with the Sales team to define and deliver on success metrics for lead generation and pipeline growth.
Design and implement multi-channel marketing campaigns (digital, events, partnerships) that attract and convert high-value prospects.
Market Expansion:
Conduct market research to identify high-potential regions and industries, and craft tailored go-to-market strategies.
Localize marketing approaches for new markets while maintaining Termii's global brand voice.
Team & Budget Management:
Build and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and results.
Manage the marketing budget effectively to maximize ROI across campaigns and initiatives.
Data & Insights:
Establish performance dashboards to track, analyze, and optimize marketing effectiveness.
Use market intelligence to inform product positioning and sales enablement.
Requirements
8+ years of progressive experience in marketing leadership, preferably in SaaS, CPaaS, or technology sectors.
Proven track record of building brands and delivering measurable lead generation outcomes.
Strong experience in supporting B2B sales teams and aligning marketing to revenue goals.
Exceptional storytelling, communication, and stakeholder management skills.
Experience in new market entry and global expansion strategies is a plus.
Data-driven, creative, and comfortable working in a fast-paced, high-growth environment.Why Termii?
Well that's easy!You'll have the opportunity to work at the forefront of the CPaaS and Telecoms industry, developing innovative products that transform how businesses communicate.
At Termii, we help African businesses use messaging channels to verify and authenticate customer transactions. So far, we have supported over 20,000 businesses (across every sector) with communication tools to support, verify, authenticate and engage their customers easily. We pride ourselves in our People and place them at our CORE, intentionally supporting growth through challenging but exciting opportunities to add value.Be a part of this compelling journey today, send your resume to – recruitment@termii.com with subject line “I'm interested – Head of Marketing”. Thanks!
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