Product Marketing Manager

Nigeria
Permanent
Full-time

28 days ago
Apply easily

Who we areWe’re a passionate team determined to challenge the status quo and make financial inclusion count for the millions of under-banked individuals and small business owners in Nigeria. We provide loans, savings, and fixed deposit solutions to our customers. Our vision is to be the most convenient lending company, delivering outstanding service experience.We are the place for you, ifYou’re excited about technology and the future, and you’re looking for a place to learn and grow. You care a lot about detail and pride yourself in impeccable execution. You are adept at identifying, assessing, mitigating, monitoring and reporting risks, and ensuring controls are working effectively. You are ready to work extremely hard, at a fast pace, to achieve audacious goals. You love to speak up, ask questions and are comfortable challenging anyone or any idea.The positionWe’re looking for a Product Marketing Manager with a strong execution mindset - someone who can lead launches, drive cross-functional GTM plans, and deliver measurable results across all our products and marketing initiatives.This is not a traditional PMM role. You’ll act as a launch owner and project driver, working across teams to bring products, promos, features, and campaigns to life. Your mission is to turn strategy into action and results.You’ll work closely with Product, Growth, Brand, Lifecycle, Content, Analytics and other teams to execute best-in-class go-to-market plans that are fast, focused, and customer-driven. This role also expects hands-on usage of AI tools to improve speed, personalization, analysis, and creative execution across all marketing workstreams.Requirements

Own and execute GTM strategies for product launches, feature rollouts, special campaigns, and promos
Translate business and product goals into clear execution plans with defined messaging, audience, and channels
Coordinate cross-functional stakeholders and lead timelines, approvals, and delivery to launch
Partner with Brand, Growth, and Lifecycle teams to localize messaging and content across channels
Develop product positioning and value propositions tailored to customer segments and use cases
Use AI tools (e.g., ChatGPT, Midjourney, Notion AI, etc.) to enhance planning, content generation, A/B testing, performance reviews, and creative brainstorming
Track performance of each launch - define success metrics, analyze results, and optimize future playbooks
Create and maintain GTM templates, launch dashboards, and feedback loops with product and marketing leads
Support the CMO with execution of high-priority marketing projects across the business

What you bring

4+ years of experience in Product Marketing, GTM strategy, or campaign execution - preferably in fintech, tech, or digital-first industries
Track record of launching and scaling products or campaigns with measurable results
Strong project management skills; able to drive execution across multiple teams
Hands-on experience or clear comfort using AI tools in daily work (e.g., writing briefs, summarizing results, generating creative, automating tasks)
Ability to simplify complex messages and communicate value clearly to customers
Data-driven mindset; comfortable working with analytics teams and tools to assess impact
Bias-for-action and ownership mentality
Excellent communication and collaboration skills
Familiarity with agile marketing tools like Asana, Notion, Mixpanel, and Customer.io

Nice to Have

Experience in Nigerian fintech or digital financial services
Exposure to customer segmentation, lifecycle marketing, or product-led growth strategies
Familiarity with growth marketing funnels and campaign measurement frameworks
Use of AI for performance insight generation, automated comms testing, or cross-channel optimization

BenefitsWhat’s in it for you

High-impact role across Renmoney’s most important growth initiatives
Opportunity to build scalable, repeatable GTM processes and launch playbooks
Fast-paced, cross-functional team culture with clear ownership
Access to advanced AI, marketing, and data tools
Competitive salary, benefits, and hybrid working environment

Renmoney