Marketing Executive
- Lagos, Lagos State
- Permanent
- Full-time
- Orchestrate brand engagement across social media platforms through the development of impactful and audience-aligned content.
- Conceptualize and implement data-driven strategies that achieve the organization’s key objectives.
- Generate regular reports showcasing key insights, trends, and recommendations for continuous improvement on social media.
- Leveraged social media marketing expertise and targeted campaigns to drive lead generation.
- Develop customer-centric content ideas for signed influencers that focus on authenticity and align with the needs and lifestyle aspirations of the brand's target audience.
- Strategically select and vet social media influencers/ content creators who align with the brand's values and target audience demographics, to drive successful influencer marketing campaigns and deliver on the brand's objectives.
- Develop and execute engaging weekly email newsletters that drive website traffic, educate and inform customers, and foster meaningful connections with the brand's target audience.
- Work closely with the Marketing team to expand your knowledge and build an understanding of the full consumer journey.
- Offer data-driven recommendations and informed, fact-based solutions that improve performance and support the company's overall objectives.
- Work closely with the Marketing team to gain valuable insights and develop a comprehensive understanding of the consumer journey.
- Conceptualize data-driven marketing strategies that leverage impactful storytelling to shape the brands in the minds of the target audience positively.
- Conducting industry research to understand customer needs, preferences, and trends.
- Collaborating with creative teams for content creation and design.
- Ensuring consistency in messaging and branding across all marketing medias.
- Bachelor’s Degree in any discipline (candidates with international degrees are encouraged to apply) preferably in a field related to digital or marketing
- Experience in Google Garage Digital Skills for Africa, Inbound Marketing by HubSpot, Google & Meta Ads Training
- Minimum of 1-3 years’ work experience in marketing and advertising or sales.
- Experience in top luxury companies and top tier banks will be an added advantage.