Social Media Strategist & Content Marketer

CareerBuddy

  • Lagos, Lagos State
  • Permanent
  • Full-time
  • 2 months ago
Job Description:You're not just creating content . you're curating a digital runway. As Social Media Strategist & Content Marketer, you’ll shape the online voice of premium fashion and lifestyle brands for a global audience. From ideating culture-forward campaigns to crafting short-form videos that enable engagement, you’ll be at the forefront of luxury storytelling. If you live and breathe fashion, trends, and social media, this is your stage.Who are we searching for?
  • You're a fashion-forward strategist with experience in content marketing and social media management.
  • You're an aesthetic genius who can curate, create, and strategize with the eye of an editor and the mind of a growth hacker.
  • You're obsessed with Instagram and TikTok and know how to turn scrolls into sales.
  • You're a self-starter who doesn’t wait for direction, you take initiative, bring ideas to life, and hold yourself to high standards.
  • You're comfortable juggling strategy, content creation, and client-facing conversations.
  • You're naturally stylish, deeply intuitive about visual culture, and passionate about fashion, beauty, and storytelling.
Your responsibilities…Social Strategy & Brand Growth
  • You will design and execute strategic social media roadmaps tailored to the brand’s identity and target market.
  • You will manage platform-specific content calendars, ensuring relevance, consistency, and cohesion.
  • You will track trends, analyze performance metrics, and refine strategies for growth and engagement.
Content Creation & Campaign Development
  • You will ideate and produce scroll-stopping content including Reels, Stories, carousels, and TikToks.
  • You will write captivating captions, hooks, and call-to-actions aligned with the brand’s voice.
  • You will create visual assets and campaign creatives that bring fashion and lifestyle narratives to life.
Email & Digital Marketing
  • You will develop email flows, newsletters, and launch campaigns that drive clicks and conversions.
  • You will manage waitlists, storytelling content, and lifestyle-driven email marketing that feels personal and premium.
  • You will collaborate with design and brand teams to translate brand ethos into digital campaigns.
Trend Tracking & Community Insight
  • You will monitor social and cultural trends to keep our clients relevant and ahead of the curve.
  • You will pitch trend-based content ideas, viral audio hooks, and timely campaign moments.
  • You will integrate audience insights to enhance brand connection and relatability.
To be considered, you should have…
  • 3–5 years’ experience in social media strategy, content marketing, or digital brand management.
  • A strong portfolio showcasing your ability to create and manage visual, high-performing content (especially for fashion or lifestyle brands).
  • Proficiency with Instagram, TikTok, and tools like CapCut, InShot, Canva, or Adobe Suite.
  • Excellent writing skills, your captions, emails, and copy convert and connect.
  • A deep understanding of visual storytelling, audience psychology, and cultural nuance.
  • Experience managing content calendars, launch plans, and analytics tools.
Challenges you may face in this role…
  • Managing multiple brand voices across platforms without losing authenticity.
  • Balancing performance analytics with creative intuition.
  • Staying inspired and original in a saturated social media landscape.
  • Navigating time zones and feedback loops with global clients and collaborators.
The goodies…
  • Competitive compensation and project bonuses
  • Remote-friendly, flexible work culture
  • Access to a diverse portfolio of fashion and lifestyle clients
  • Creative freedom with support from an experienced team
  • Exposure to global trends and digital storytelling at its finest
  • Opportunities for personal growth, portfolio building, and long-term collaboration

CareerBuddy

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