Product Marketing Analyst
- Nigeria
- Permanent
- Full-time
- Create and maintain product positioning, value proposition and messaging across customer-facing channels and work closely with product management, CX and sales teams to articulate and present a compelling product position.
- Define the go-to-market strategy for the company’s products, and conduct market research to guide product strategy for enterprise buyers and users.
- Plan and execute product launches for new features, modules, and adjacent products, partnering with the Product team to communicate features and ensure users understand benefits.
- Partner with Sales on lead acquisition, qualification and nurturing strategies for inbound and upsell opportunities. Develop and execute marketing plans and programs to create awareness and product demand, utilizing digital marketing tools.
- Design and execute automated lifecycle campaigns across email, SMS, and in-app messaging to support onboarding, activation, reactivation, upsell, and advocacy.
- Build customer segments based on activity, feature adoption, usage gaps, institution type, lifecycle milestones etc.
- Manage CRM platform for campaign setup, audience segmentation, A/B testing, and performance reporting.
- Collaborate with the CX team to track adoption, usage, retention, and churn metrics with product analytics tools. Analyze data and use insights to inform campaign targeting, customer engagement, promotions and support interventions. including Competitive Analysis, Technical Writing, Customer Lifetime Value (CLV) assessment, and Recency, Frequency, and Monetary (RFM) analysis.
- Deliver internal training for the sales team, create marketing collateral and sales enablement materials highlighting workflow improvements and competitive advantages.
- Any other related duties as required.
- Bachelor’s Degree in Communications, Marketing or any other related field is required
- 3 - 5 years of professional experience as a product marketer within the tech industry.
- Proof of work in the areas of product development, or product marketing with SaaS companies or an OEM would be a plus.
- Proven ability to plan and execute GTM strategies for tech products, ideally in healthcare or SaaS.
- Strong CRM and marketing automation skills.
- Excellent copywriting, campaign planning, and storytelling skills. Incredible at articulating the essence of products and the value they create. Can simplify complex products for consumers to understand.
- Strong data analysis skills to measure and optimize performance.
- Comfortable working cross-functionally and in a fast-paced, high-growth environment.
- Experience using data to make decisions and drive growth, crafting a compelling narrative across different channels and matching the message to the medium.
- Excellent project management skills with a keen attention to detail.
- Experience in planning, setting metrics, and roadmap development
- International experience
- High proficiency in all areas of Microsoft Office including Outlook, Word, Excel and PowerPoint
- Knowledge of healthcare technology or EMR systems is a plus.
- Package includes guaranteed take home
- 20 days holidays + public holidays
- Enhanced Parental + Family Leave – 60 days paid Maternity Leave and 20 days paid Paternity Leave. Our Adoption Leave policy follows the similar arrangements.
- Health Insurance or Medical Allowance
- Robust Learning and Development Opportunities
- Team-building activities and social events
- Amazing team culture!