Head of Business Development and Digital Marketing
- Abuja, FCT
- Permanent
- Full-time
- Develop and execute comprehensive business development strategies to expand the company's market share and reach.
- Identify and cultivate new revenue streams, including corporate partnerships, B2B collaborations, community programs, and strategic alliances.
- Lead the identification, negotiation, and closure of new client accounts and partnerships (e.g., corporate wellness programs, hotel partnerships, residential estate collaborations).
- Conduct market research to identify emerging trends, competitive landscapes, and untapped growth opportunities within the fitness sector.
- Develop and manage the business development pipeline, ensuring a consistent flow of leads and conversions.
- Collaborate with the management team to set ambitious but achievable business development targets and key performance indicators (KPIs).
- Represent the client at industry events, conferences, and networking functions to promote our brand and build relationships.
- Formulate and implement a cohesive, multi-channel marketing strategy aligned with business objectives and brand values.
- Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and online advertising campaigns.
- Manage and optimize the company's website and other digital platforms to enhance user experience and drive engagement.
- Develop compelling marketing content (e.g., articles, videos, testimonials, promotional materials) that resonates with our target audience.
- Plan and execute integrated marketing campaigns for new program launches, membership drives, and special event.
- Manage the marketing budget effectively, ensuring optimal ROI for all marketing activities.
- Monitor and analyze marketing campaign performance, using data-driven insights to refine strategies and improve effectiveness.
- Oversee public relations efforts, including media outreach and brand reputation management.
- Develop and maintain strong brand guidelines, ensuring consistency across all communication channels.
- Conduct customer segmentation and develop targeted marketing messages to different audience groups.
- Build, lead, mentor, and motivate a high-performing team of business development and marketing professionals.
- Foster a culture of innovation, collaboration, and continuous improvement within the department.
- Collaborate cross-functionally with operations, fitness, and finance teams to ensure seamless execution of strategies.
- Prepare regular reports on business development and marketing performance for senior management.
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field. A master’s degree (MBA) is an advantage.
- Minimum of 4+ years of progressive experience in business development and marketing.
- Demonstrable experience within the fitness, wellness, or hospitality industry is highly preferred and a significant advantage.
- Proven track record of successfully developing and executing growth strategies and achieving revenue targets.
- Strong understanding of digital marketing tools and platforms, and experience managing digital campaigns.
- Experience in market research, strategic planning, and competitive analysis.
- A portfolio of successful marketing campaigns and business development initiatives.