Digital Marketer at FoliXx Hospitality in Lekki, Lagos
- Lekki, Lagos State
- Permanent
- Full-time
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Digital Marketer at FoliXx Hospitality
View Jobs in Hospitality / View Jobs at FoliXx HospitalityPosted: Aug 25, 2025Deadline: Not specifiedSaveEmail
Type your email here…Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact usFoliXx Hospitality is an organization whose grand purpose is to achieve global relevance among leaders in the hospitality guild, by unparalleled culture and service. We are a resolute people, committed to continuous excellent service delivery, our value systems are built upon: integrity, excellence, attitude, competence, and continuous improvement.Read more about this companyDigital MarketerJob TypeFull TimeQualificationBA/BSc/HNDExperience2 – 5 yearsLocationLagosCityLekkiJob FieldMedia / Advertising / Branding , Sales / Marketing / Retail / Business DevelopmentJob OverviewThe Digital Marketer will develop, implement, and manage marketing campaigns that promote our brand, products, and services.
This role will enhance our digital presence, engage our target audience, and contribute to overall business growth.
The ideal candidate will have a strong grasp of current marketing tools, trends, and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities
Campaign Development & Management:Plan, develop, and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
Collaborate with internal teams to create landing pages, ads, and campaigns tailored to different audience segments and channels.
Content Creation & Strategy:Design and execute content strategies for social media platforms, blogs, and other online mediums.
Develop engaging and high-quality content, including images, videos, and written copy, optimized for SEO.
Social Media Management:Oversee the company's social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).
Monitor, analyze, and report on engagement, reach, and other key metrics.
Data Analysis & Reporting:Track, analyze, and report on website traffic, conversions, and user engagement using tools such as Google Analytics and social media insights.
Prepare monthly/quarterly performance reports, including insights and recommendations for optimization.
SEO & SEM:Conduct keyword research and optimize website and content for search engines.
Develop and manage PPC campaigns, ensuring optimized cost-per-click (CPC) and a strong return on ad spend (ROAS).
Email Marketing & Automation:Design and manage email marketing campaigns, including customer segmentation, scheduling, and performance analysis.
Implement automation workflows for lead nurturing, onboarding, and re-engagement.
Brand Management:Maintain brand consistency across all digital platforms, ensuring all communications align with company guidelines.
Support brand growth by engaging with online communities and fostering positive relationships with influencers and partners.
Market Research & Competitor Analysis:Conduct regular market and competitor analysis to identify trends, gaps, and opportunities.
Stay updated on digital marketing industry trends, tools, and techniques to improve campaign effectiveness.
QualificationsEducation: Bachelor's degree in Marketing, Business, Communications, or a related field. A relevant certification (e.g., Google Analytics, HubSpot, Facebook Blueprint) is a plus.
Experience: 2-5 years of experience in digital marketing or a similar role, with a proven track record of successful digital campaigns.
Technical Skills:Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
Knowledge of SEO tools (e.g., SEMrush, Ahrefs), email marketing software (e.g., Mailchimp, HubSpot), and content management systems (CMS), such as WordPress.
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
Soft Skills:Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent written and verbal communication skills.
Detail-oriented, creative, and proactive with strong project management skills.
Ability to work independently and collaboratively in a fast-paced environment.
Key Competencies:Strategic thinking and problem-solving abilities
Results-oriented with a strong focus on ROI
Ability to adapt to new digital tools and trends quickly
Strong interpersonal skills to collaborate with cross-functional teams.Method of Application
Interested and qualified candidates should send their CV and cover letter to: hr@folixxhospitality.com using the job title as the subject of the email.
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