Team Member, Integrated Marketing Communications

ARM (Asset & Resource Management Holding Company)

  • Nigeria
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
Job Objective(s):
  • Responsible for unifying various marketing activities such as mass marketing (e.g. T.V, Print, Radio), direct marketing, and digital channel marketing, with the aim of complementing and reinforcing the impact of each marketing method, while simultaneously enhancing the customer experience.
Duties and Responsibilities
  • Marketing Management: Support the development, and manage the execution of a comprehensive marketing strategy within the context of the overall business strategy, leveraging on the organization’s understanding of buyer behavior, the elements (4 Ps) of the marketing mix, and integrating digital, brand and business strategy, to create value for the organization (and subsidiaries) especially in driving new business, and fostering customer loyalty.
  • Internal Communications: Drive successful intra-organization communication campaigns, by supporting the development of communication plans & materials, identifying the appropriate mediums (e.g. e-mail, intranet, video portals) for pushing internal communications to audiences, and delivering consistent and coherent messages, with the aim of either spreading awareness, or effecting desired change.
  • Inbound Marketing: Lead the execution of multiple forms of ‘pull’ marketing (e.g. content marketing, blogs, events SEO, opt-in email marketing, social media), to create brand awareness, attract prospects through 1:1 targeting, and support them in making fact-based buying decisions.
  • Channel Management: Develop and implement effective practices to deliver marketing content over multiple channels (i.e. Youtube, Social Media), and drive real-time online engagement with target audience.
  • Stakeholder Engagement: Proactively seek to build mutually beneficial, and trusting relationships with internal stakeholders - especially client functions, to deliver operational impact.
  • Measurement of Marketing Metrics: Collaborate with key stakeholders to identify relevant metrics for measuring the organization’s marketing efforts, tracking and measuring key metrics for evaluating their effectiveness towards meeting targeted business objectives.
  • Vendor Management: Manage the organization’s relationship with external agencies /service providers in line with the firm’s established practices and procedures (e.g. service level management).
  • Cost Management: Monitor the utilization, and allocation of the organization’s marketing budget, and associated costs, to ensure the optimal utility of available resources, and avoiding budget over-runs.
Technical Skills:
  • Media Relations
  • Public Relations
  • Brand Management
  • In-bound Marketing
  • Marketing Research
  • Website Management
Key Competencies:
  • Achievement
  • Analytical Thinking
  • Customer Service Orientation
  • Entrepreneurship
  • Flexibility
  • Holding People Accountable
  • Intercultural Competence
  • Leading and Developing Others
  • Professional Confidence
  • Relationship Building for Influence
  • Self-Awareness
  • Team Working
  • Working Strategically
  • Communicating Effectively
Requirements

Education:
  • Bachelor Degree from an accredited university
  • Certification on digital analytics e.g Google analytics
  • Professional certification in Public Relations or advertising from a recognized professional body (e.g. CIPR, NIPR, APCON)
Experience:
  • Minimum of 4 years of work experience in corporate communications, advertising and/or marketing research.

Workable