Marketing Manager

• Develop annual and quarterly marketing plans aligned with company objectives.

• Identify and segment target audiences, creating tailored strategies for each segment.

• Ensure all marketing content and campaigns comply with betting and gaming advertising laws.

• Allocate marketing budgets efficiently and track returns on investment (ROI).

• Build and maintain a strong, consistent brand image across all touchpoints.

• Oversee creative content development for digital, print, and broadcast channels.

• Monitor public perception and manage brand reputation proactively.

• Plan and execute multi-channel digital campaigns, including social media, search engines, email marketing, and affiliate networks.

• Drive traffic and conversions through SEO, SEM, and targeted advertising.

• Explore influencer partnerships, sponsorships, and strategic collaborations to boost brand reach.

• Work closely with CRM teams to design loyalty programs, promotions, and incentives.

• Segment customers for personalized communications and targeted offers.

• Monitor retention performance and implement strategies to improve player lifetime value (LTV).

• Conduct ongoing market research to identify trends, opportunities, and competitive threats.

• Track competitor marketing strategies and adjust company campaigns accordingly.

• Prepare monthly market intelligence reports for management.

• Identify, negotiate, and manage partnerships with affiliates, media agencies, and promotional partners.

• Monitor partner performance and ensure alignment with company objectives.

• Maintain up-to-date dashboards tracking marketing performance.

• Present monthly performance reports with clear insights and recommendations.

• Continuously test and optimize campaigns to improve ROI and conversion rates.

• Approved annual and quarterly marketing strategy documents.

• Monthly campaign calendars with budgets and KPIs.

• Weekly and monthly performance reports against agreed targets.

• Quarterly market research and competitor analysis reports.

• Measurable increase in customer acquisition, retention, and engagement rates.

• Customer acquisition numbers vs. set targets.

• Customer retention and reactivation rates.

• ROI on marketing campaigns.

• Website/app traffic and conversion metrics.

• Brand awareness and engagement levels.

• Regulatory compliance across all marketing materials.

• Reports to: Head of Commercial / Chief Marketing Officer (CMO).

• Works closely with: Product Development, CRM, Compliance, and Customer Support teams.

• Full-time position based at Correct Tech Nigeria’s office, with flexibility for campaigns, events, and travel as needed.

• Standard work hours apply, with occasional evening or weekend work during high-profile campaigns or events.

• Bachelor’s degree in Marketing, Business, Communications, or related discipline.

• 5+ years’ experience in marketing, including at least 2 years in a managerial role.

• Experience in iGaming, betting, sports entertainment, or related sectors preferred, but high-performing candidates from other industries will be considered.

• Strong digital marketing expertise, including SEO, SEM, social media management, and affiliate marketing.

• Proven ability to manage large budgets and deliver measurable results.

• Excellent analytical skills for interpreting marketing data and making data-driven decisions.

• Strong leadership, negotiation, and communication skills.

• Ensure all campaigns promote responsible gaming.

• Comply with all Nigerian betting and gaming advertising laws.

• Uphold Correct Tech Nigeria’s values of fairness, transparency, and customer focus.

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