Growth & Performance Marketing Manager

• A self-starter who thrives in fast-moving, remote-first environments.
• Both creative and analytical, you can ideate campaigns but also measure their ROI.
• Data-driven: you love dashboards, spreadsheets, and testing hypotheses with numbers.
• Curious and adaptable, with a growth mindset and eagerness to learn.
• Passionate about fashion, sustainability, and building digital communities.

• Growth Strategy: Own and execute the growth roadmap across acquisition, conversion, and retention funnels.
• Performance Marketing: Plan, launch, and optimize paid media campaigns (Google, Meta, TikTok, influencer, affiliates) to maximize ROI.
• Data & Analytics:
• Build and track dashboards to monitor growth KPIs.
• Run A/B tests, cohort analysis, and funnel tracking.
• Report insights clearly to leadership and recommend next steps.
• Creative Campaigns: Develop fresh, locally relevant campaigns that engage African thrift and sustainable fashion audiences.
• Conversion Optimization: Collaborate with product and design to improve onboarding, landing pages, and checkout flows.
• Retention & Loyalty: Run lifecycle marketing (email, WhatsApp, push), loyalty programs, and personalized experiences to drive repeat usage.
• Market Awareness: Monitor competitors, fashion trends, and digital innovations; test new channels and tools.

• Your performance will be measured against core growth metrics across the funnel:
• Acquisition Efficiency: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and payback period.
• Activation & Conversion: % of new users making a first purchase or sale within 30 days.
• Retention & Engagement: Repeat purchase rate, buyer/seller retention at 30/60/90 days.
• Revenue Growth: Gross Merchandise Value (GMV), Average Order Value (AOV), and contribution margin (CM2).

• Consistent growth in customer acquisition and active marketplace users.
• Improved conversion rates across campaigns and the platform.
• Higher retention and repeat purchase rates, month over month.
• Positive ROI on paid campaigns and disciplined CAC.
• Positioning the platform as a go-to destination for sustainable fashion in Africa.

• Proven experience in growth marketing, performance marketing, or digital marketing.
• Strong knowledge of paid ads, SEO, email/CRM, and social media growth.
• Advanced data skills: Excel/Google Sheets, SQL (preferred), Google Analytics, Looker/Data Studio, A/B testing tools.
• Experience designing and owning KPI dashboards and reporting frameworks.
• Background in e-commerce, retail, or tech marketplaces preferred.
• Strong communication, problem-solving, and project management skills.

• Apply
• Complete Assessment
• Interview with team
• Interview with CEO

• Competitive salary package.
• Flexible remote work with opportunities for travel and events.
• Room for learning, experimentation, and career growth.
• The chance to build and scale a platform at the intersection of fashion, tech, and sustainability.
• A supportive, creative team culture.

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