
Research, Innovation & Concept Development Analyst
- Abuja, FCT
- Permanent
- Full-time
- Conduct continuous monitoring and analysis of industry trends, emerging technologies, and evolving consumer behavior within the media landscape (digital, news, multimedia, etc.).
- Identify and assess potential opportunities and threats arising from these trends for the organization's various platforms.
- Analyze competitor activities, innovative projects, and best practices in the media industry globally.
- Synthesize research findings into clear and concise reports, presentations, and insights for internal stakeholders.
- Proactively communicate relevant trends and their potential implications to relevant departments.
- Facilitate brainstorming sessions and workshops to generate new content formats, platform features, and audience engagement strategies.
- Develop and refine initial concepts based on research findings, market analysis, and organizational goals.
- Explore and propose innovative uses of technology and multimedia to enhance content delivery and user experience.
- Collaborate with content creators, technology teams, and business development to explore the feasibility and potential impact of new concepts.
- Maintain a repository of innovative ideas and concepts for future development.
- Design and conduct research projects to evaluate the viability and potential success of new concepts and initiatives.
- Utilize a variety of research methodologies, including surveys, focus groups, data analysis, and competitive analysis.
- Analyze research data and provide evidence-based recommendations to inform decision-making.
- Develop business cases and feasibility reports for promising concepts, outlining potential benefits, risks, and resource requirements.
- Present research findings and recommendations to stakeholders in a clear and compelling manner.
- Work closely with editorial teams, technology departments, marketing, and business development to understand their needs and contribute innovative solutions.
- Provide research support and insights to inform content strategy, platform development, and audience engagement initiatives.
- Participate in cross-functional project teams to contribute innovative ideas and research findings.
- Foster a culture of innovation and knowledge sharing across the organization.
- Build and maintain relationships with external research partners and industry experts.
- Develop metrics to track the performance and impact of implemented innovations and concepts.
- Monitor the success of new initiatives and analyze their contribution to organizational goals.
- Identify areas for improvement and recommend adjustments to optimize the impact of innovations.
- Prepare reports on the performance of innovation initiatives for management review.
- Continuously evaluate the effectiveness of the research and concept development processes.
- Bachelor's degree in Business Administration, Media Studies, Communications, Marketing, Research, or a related field.
- An MBA or MSc in Innovation, Strategy, Market Research, or a related field is an added advantage.
- Demonstrated understanding of research methodologies, innovation processes, and concept development frameworks.
- Familiarity with the media industry and its evolving landscape.
- Minimum of 0-5 years of experience in a research, analysis, innovation, or strategy-related role, preferably within the media, technology, or consumer-focused industries.
- Experience with market research tools and techniques is essential.
- Deep understanding of research methodologies (qualitative and quantitative).
- Knowledge of innovation frameworks and concept development processes.
- Familiarity with the media industry, digital platforms, and content trends.
- Understanding of market analysis, competitive intelligence, and consumer behavior.
- Basic knowledge of data analysis and visualization tools.
- Excellent analytical and critical thinking skills.
- Strong research and information gathering abilities.
- Creative thinking and problem-solving skills.
- Excellent written and verbal communication skills, including presentation abilities.
- Proficiency in using research tools and software.
- Strong project management and organizational skills.
- Intellectual curiosity and a passion for innovation.
- Forward-thinking and strategic mindset.
- Ability to work independently and collaboratively.
- Strong attention to detail and accuracy.
- Ability to synthesize complex information into clear insights.
- Proactive and self-motivated.
- Openness to new ideas and perspectives.
- Ability to work independently and as part of a collaborative team.