Senior Growth Marketer (B2C)

• You're an experienced growth marketer who has grown mobile consumer products with visible traction
• You're someone who thinks in funnels and lives by KPIs like CPA, ARPU, and K-factor
• You're fluent in running paid user acquisition campaigns across platforms like Meta, TikTok, and Unity
• You're highly analytical, with deep experience in Mixpanel, Google Analytics, and spreadsheets
• You're technical enough to manage event tracking, user segmentation, and product insights
• You're a curious thinker eager to talk to users, test experiments, and find real growth loops
• You're comfortable working remotely and independently while collaborating deeply with product and design

• You will manage the entire AARRR funnel acquisition, activation, retention, referral, and revenue
• You will run and optimize user acquisition campaigns across paid and organic channels
• You will design and execute experiments to uncover repeatable growth wins

• You will conduct user interviews, surveys, and A/B tests to derive actionable insights
• You will collaborate with design and product teams to improve onboarding and engagement flows

• You will manage product tracking via tools like Segment, Tag Manager, and Mixpanel
• You will use Metabase, SQL, and spreadsheets to uncover trends and opportunities
• You will build dashboards and reporting frameworks to track growth metrics

• You will develop and execute unconventional strategies to drive viral and organic growth
• You will build lifecycle campaigns using tools like Customer.io and automated funnels
• You will be proactive in finding technical, data-led, and creative ways to drive ARPU growth

• 5+ years of experience growing mobile B2C products at scale
• Experience with mobile direct response ads (especially install-focused)
• Deep knowledge of customer lifecycle marketing tools and event-tracking systems
• Strong technical ability with analytics platforms (Mixpanel, GA4), attribution, and SQL
• Proven ability to extract growth insights and act on them quickly
• Experience with experimental frameworks and product-led growth strategies

• Understanding a dynamic product roadmap while maintaining consistent acquisition growth
• Balancing high-level strategy with hands-on execution
• Iterating fast and efficiently while working remotely across time zones

• Fully remote team with flexible working hours
• Join a passionate, global team reshaping the mobile gaming industry
• Direct ownership of your KPIs and a chance to move the needle daily
• A culture of experimentation, autonomy, and performance
• Competitive compensation and room for growth

CareerBuddy