Marketing Manager Job at Invealth Partners Limited

• The Hospital Marketer will be responsible for developing and implementing marketing strategies to promote the hospital’s services and enhance its brand visibility.
• This role involves building and maintaining relationships with referring physicians, corporate organizations, and the community to increase patient inflow.
• The Hospital Marketer will collaborate with clinical and administrative teams to design campaigns, organize outreach programs, and analyze market trends to ensure the hospital remains competitive.
• The ideal candidate will be proactive, creative, and possess strong networking skills.

• Develop and execute comprehensive marketing plans to promote hospital services.
• Identify and target and market facility’s services to potential referral sources such as clinics, physicians, and corporate organizations.
• Organize and participate in health fairs, community outreach programs, and hospital open days.
• Design and distribute marketing materials, including brochures, newsletters, and digital content.
• Manage the hospital’s social media presence and online reputation.
• Conduct market research to identify new opportunities and trends in healthcare services.
• Build and maintain relationships with key stakeholders, including doctors, corporate clients, and insurance companies.
• Track and analyze the effectiveness of marketing campaigns and prepare regular reports.
• Collaborate with clinical teams to highlight new services, technologies, and specialties.
• Coordinate with external vendors for advertising, printing, and event management.
• Monitor competitors’ activities and recommend strategies for differentiation.
• Develop and maintain a CRM database of clients, partners, and referral sources.
• Organize seminars, workshops, and continuing medical education (CME) events.
• Handle inquiries from prospective patients and facilitate their onboarding process.
• Prepare and manage the marketing budget, ensuring cost-effectiveness.
• Train hospital staff on customer service and patient experience best practices.
• Liaise with the media for press releases and hospital news coverage.
• Ensure compliance with healthcare advertising regulations and ethical standards.
• Gather and analyze patient feedback to improve service delivery.
• Represent the hospital at industry conferences and networking events.

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years in healthcare marketing, real estate marketing, sales in the banking sector or a similar role.
• Excellent communication, marketing, negotiation, and presentation skills; proficiency in digital marketing tools and CRM software.
• Expertise in healthcare marketing policies.

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