Channel Marketing Manager

• You’re experienced in channel or trade marketing with a track record of building high-impact campaigns.
• You’re data-driven, with the ability to analyze trends, sales forecasts, and channel performance.
• You’re hands-on and comfortable managing e-tail platforms and in-store activations.
• You’re a creative thinker who can translate brand strategy into powerful point-of-sale and digital marketing initiatives.
• You’re skilled in working with distributors, retailers, and sales teams to align goals.
• You’re highly organized, detail-oriented, and can deliver projects on time and within budget.
• You’re proactive, collaborative, and passionate about creating a best-in-class brand presence both online and offline.

• You will lead offline and online marketing initiatives (Marcom and MDF) to enhance brand visibility and performance.
• You will oversee category management, ensuring strong product positioning and keeping track of competitor activities.
• You will manage e-store platforms, marketplace sellers, and online campaigns to boost digital sales and user experience.
• You will analyze sales forecasts, channel performance, and partner programs to optimize strategy and execution.
• You will collaborate closely with the sales team to coordinate marketing activities that deliver the best ROI for category and sales goals.
• You will contribute to annual and quarterly marketing plan development and provide marketing support to account managers.
• You will create and monitor dashboards to track KPIs and identify actionable trends.
• You will coordinate with external vendors and agencies for campaign and display execution.
• You will work alongside Key Account Managers (KAMs) to define key account plans and support sales negotiations for activations and placements.
• You will visit retail and point-of-sale locations to ensure best-in-class execution, while managing third-party merchandising agencies and POSM manufacturers.
• You will conceptualize and execute trade marketing campaigns with distributors and retailers.
• You will develop displays, manage category management systems, and propose actions to increase sell-out.
• You will engage with influencers and Key Opinion Leaders (KOLs) to build product awareness.
• You will monitor competitor activity, price points (MSRPs), and POS material applications to ensure consistent and premium brand representation.

• A bachelor’s degree in Marketing, Business, or a related field.
• 5–7 years of experience in channel marketing, trade marketing, or retail marketing.
• Strong analytical and strategic planning abilities, with experience interpreting sell-out data and market insights.
• Proven experience in managing campaigns across online and offline retail channels.
• Excellent communication and stakeholder management skills.
• Knowledge of category management, merchandising, and POS execution best practices.
• A proactive, hands-on approach with the ability to manage multiple projects simultaneously.
• Familiarity with managing e-commerce platforms and digital marketing strategies is a plus.

• Balancing multiple stakeholders (internal teams, retailers, agencies) with competing priorities.
• Staying ahead of competitors’ retail presence and promotions.
• Driving consistent execution of campaigns across diverse locations and platforms.
• Optimizing marketing spend to maximize ROI under tight timelines.

• Competitive salary and benefits package.
• A collaborative, innovative, and growth-driven work environment
• Opportunities to lead creative campaigns and build brand visibility from the ground up.
• Professional development and learning opportunities to enhance your expertise.

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