Commercial Manager
- Lagos, Lagos State
- Permanent
- Full-time
- Develop and execute commercial strategies to drive revenue growth and maximize profitability across Nigerian markets.
- Negotiate and manage relationships with distributors, wholesalers, and key commercial partners.
- Oversee pricing strategy, margin management, and seasonal or promotional pricing decisions.
- Forecast sales, set targets, and monitor commercial KPIs with regular performance reviews—sales volume, trade coverage, stock turnover.
- Implement route-to-market optimization and distributor segmentation strategies to maximize product reach.
- Collaborate with Marketing, Finance, and Brand teams on joint campaigns, merchandising, and demand planning.
- Advise on supply chain logistics, inventory planning, and ensuring seamless delivery to priority trade outlets.
- Prepare commercial reports and presentations for internal and external stakeholders.
- Minimum of 6–8 years commercial or sales leadership experience in FMCG or luxury beverage sectors.
- Strong track record negotiating contracts and managing strategic partnerships.
- Bachelor’s degree in Business, Economics, or related field
- MBA or professional certification a plus.
- Excellent business acumen, analytical skills, and ability to drive commercial results.
- Proficiency in CRM/distributor management systems and Microsoft Office.