Sales and Distribution Lead

• Develop and execute sales strategies to meet revenue targets across B2B and B2C segments.

• Identify and onboard distributors, wholesale partners, and retail outlets to expand product reach.

• Recruit, train, and lead a high-performing sales team with KPIs tied to territory, volume, and value.

• Design and manage route-to-market plans and territory coverage models.

• Build relationships with key wholesale and retail clients and ensure service excellence.

• Track sales performance, generate dashboards, and provide insights to improve conversion and retention.

• Coordinate warehouse-to-customer product movement, ensuring timely delivery and order fulfilment.

• Collaborate with marketing to execute in-store activations, promotions, and product visibility initiatives.

• Ensure pricing, payment terms, and distribution practices are aligned with internal policies and regulatory standards.

• Achievement of monthly and quarterly sales targets across all regions and channels.

• Effective expansion of distributor and retail networks in new and existing markets.

• Product availability and visibility in key wholesale and retail outlets.

• Reduction in stock outs and delivery turnaround times.

• Sales team productivity and retention.

• Accurate sales forecasting and territory penetration.

• Strong customer and partner satisfaction ratings.

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum of 5 years of experience in FMCG sales and distribution with a track record of managing both wholesale and retail channels.

• Strong leadership, negotiation, and communication skills.

• Deep knowledge of Nigeria’s FMCG distribution landscape.

• Proficiency in CRM/sales tracking tools and MS Office.

• Ability to work in fast-paced, target-driven environments.

• A systems thinker with a hands-on attitude.

• Self-driven and accountable.

• Organized, efficient, and curious.

• Able to communicate clearly and act decisively.

iRecruiters Africa